Apple is about to change streaming music—and Spotify should be worried

Streaming-TV

If you’re an Apple user, be prepared to have Beats Music, the streaming-music service the company acquired for $3 billion earlier this year, forced down your throats. However you feel about that, the implications for the streaming-music landscape—and indeed the entire music industry—could be far-reaching. […] Apple will include Beats in the next update of its iOS mobile operating system next year, which could effectively give the product a permanent spot on the home screen of millions of Apple devices. […] In any case, Apple would only need to convert a fraction of device/iTunes users into Beats subscribers to seriously challenge Spotify (which now has 12.5 million paid-up subscribers) as the biggest streaming service out there. Credit Suisse earlier this year forecast that global streaming-music subscriptions would rise from less than 20 million currently to almost 150 million by 2025. – John McDuling,Quartz 
(Full Story: http://ift.tt/1xRucO4 )

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